All Together Now’s vision is for an Australia that embraces cultural diversity and is free from racism. We seek to achieve this by creating innovative, evidence-based and effective social marketing that is positive, provocative and courageous.
We use these tactics to achieve our mission:
- raising awareness among Australian residents about different cultures, thereby breaking down misconceptions, busting stereotypes, and challenging xenophobia
- increasing empathy among Australian residents towards people from different cultures, thereby lowering people’s biases against people from other cultures
- educating Australian residents about how racism manifests and the effects it has on people subjected to it, thereby increasing personal accountability
- promoting values that underpin cultural diversity such as mutual respect, empathy, insight, compassion, dignity
- empowering Australian residents to embrace their own culture/s without fear of prejudice or prosecution, thereby enabling people to understand the importance of culture
- building positive social norms through the use of popular culture such as advertising and social media
- measuring – and learning from – our work and sharing our evaluation with others
These tactics are based on a framework published in 2009 to reduce race-based discrimination in Australia. The framework is explained in the Building on our Strengths report by Yin Paradies at the University of Melbourne.
Constance On The Edge Screening
All Together Now is holding an exclusive screening of Constance On The Edge for our supporters. The event will be held at the Dendy Opera Quays, on Wednesday 23rd of November, at 6:30pm.
Filmed over 10 years, Constance on the Edge is an unflinchingly honest portrayal of one refugee family’s resettlement story in Australia. Brave, lion-hearted, charismatic Constance, mother of six, confronts her painful past in war-torn Sudan, and risks everything in Australia so her family can thrive. Mary, Constance’s niece, finds it impossible to find a job. Vicky, her daughter, studies every morning from 4am, hoping to get into university. Charles, 23, is struggling with alienation and depression.
Constance on the Edge gets to the heart of a contemporary untold story about the courage and resilience it takes to build new lives. The film also highlights the important role communities play in encouraging a sense of welcoming, healing and belonging. Following the screening, a panel will discuss the themes of racism, belonging and integration that are highlighted in the film. Belinda Mason, the director of the movie, will be present, as well as Oishee Alam, a Research Fellow with the Challenging Racism Project at Western Sydney University, and Vijhai Utheyan, son of Sri Lankan immigrants who fled persecution to come to Australia in 1993 seeking a better and safer life for their family.
You can book your tickets on the following link: